Understand online growth, marketplace control, and digital shelf performance in one connected view
Cactus gives commercial teams a unified view of online performance across retailers, marketplaces, sellers, products, content, media, Buy Box, and conversion. It connects first-party retail sales, third-party marketplace activity, digital shelf execution, traffic quality, promotional impact, and operational signals into one decision intelligence layer.
Rather than looking at e-commerce sales in isolation, Cactus helps teams understand where growth is coming from, who controls the sale, what is influencing conversion, and where revenue is being lost.
Impressions
11.7M
-12.1% vs LYClicks
493K
+50.4% vs LYAdd to Cart
102K
+102.2% vs LYPurchases
60K
+198.4% vs LYCTR
4.2%
+1.7pp vs LYATC Rate
20.6%
+5.3pp vs LYPurchase Rate
59.4%
+19.2pp vs LYOverall CVR
0.516%
+0.364pp vs LYOnline growth is shaped by more than product demand
Performance depends on visibility, price, content quality, Buy Box ownership, seller competition, media efficiency, inventory availability, and retailer execution. Cactus continuously connects these signals to answer the questions that decide online revenue.
- 01Which retailers are driving online growth?
- 02How much revenue is coming from 1P versus 3P channels?
- 03Are we winning or losing the Buy Box?
- 04Which third-party sellers are influencing marketplace revenue?
- 05Which products are converting — and which need intervention?
- 06Are promotions driving profitable growth or simply discounting?
- 07Where should we invest to grow online sales faster?
From impression to purchase — and who controls the sale
Executive E-Commerce Performance
Monitor online performance across retailers and marketplaces from a single dashboard and identify whether growth is driven by demand, price realization, channel mix, or seller activity.
Retailer Benchmarking
Compare performance across Amazon, Walmart, Target, and other digital retail channels to understand which retailers to defend, scale, and where dependency risk exists.
1P vs 3P Revenue Intelligence
Measure how revenue splits between controlled vendor sales and marketplace seller activity, and whether marketplace growth is owned by the brand or captured by third-party sellers.
3P Seller Benchmarking
Identify which third-party sellers are shaping marketplace performance and where action may be needed to protect brand control.
Buy Box Intelligence
Understand who owns the moment of purchase and where Buy Box loss is reducing conversion, shifting revenue to third-party sellers, or weakening marketplace control.
Product & SKU Performance
Analyze online performance at the product level to surface high-growth products, declining SKUs, margin risks, and products requiring intervention.
Bulls & Bears Engine
Automatically classify products gaining or losing momentum so teams act before small performance changes become material revenue issues.
Content & Conversion Diagnostics
Measure whether product pages are strong enough to convert traffic, highlighting products where poor content limits conversion even when demand exists.
Traffic, Media & Share of Voice
Connect visibility and media performance to sales outcomes and understand whether growth is created through organic strength, paid media, or marketplace visibility.
Promotion & Pricing Performance
Evaluate whether online promotions are creating profitable lift or simply eroding value, and identify promotions that increase volume but reduce revenue or margin.
Inventory & Operational Signals
Connect e-commerce performance to operational execution so online growth is supported by the right inventory and fulfillment actions.
DSP & Demand Creation
Extend e-commerce analytics into upper-funnel demand creation and understand how media builds demand before shoppers convert through search or Buy Box.
Move beyond reporting to recommended action
Cactus AI continuously evaluates e-commerce and 3P performance to recommend the next best actions. Every recommendation is connected to commercial impact, revenue opportunity, or risk reduction.
- Protect high-performing 1P SKUs
- Reduce Buy Box leakage
- Reallocate media to higher-ROAS campaigns
- Improve product content on high-traffic SKUs
- Cap inefficient discount depth
- Expand assortment in accelerating retailers
- Reduce marketplace seller dependency
- Improve inventory coverage for fast movers
- Fix operational leakage from chargebacks or compliance
See your own e-commerce and marketplace performance in Cactus MI
Connect your retail and marketplace data and get a governed, decision-ready commerce view in days, not quarters.