AI powered decision intelligence

CPG market intelligence, finally unified

Cactus Market Intelligence brings external market intelligence, eCommerce performance, and your POS data into one AI-powered decision platform, automating reporting and generating actionable insights — so your team stops stitching spreadsheets and starts winning the shelf.

Trusted by category leaders managing billions in retail revenue.

L4W ending 11.02.2025
L4WL12WL52WYTD
FiltersCategory Sub Category Brand Customer SKU Seller Type

Impressions

11.7M

-12.1% vs LY

Clicks

493K

+50.4% vs LY

Add to Cart

102K

+102.2% vs LY

Purchases

60K

+198.4% vs LY

CTR

4.2%

+1.7pp vs LY 2.5%

ATC Rate

20.6%

+5.3pp vs LY 15.4%

Purchase Rate

59.4%

+19.2pp vs LY 40.2%

Overall CVR

0.516%

+0.364pp vs LY 0.152%

Weekly Sales by Retailer (TY)
TargetAmazonWalmart

The platform

One platform, every view your team needs

Scroll through the core Cactus MI workspaces — each one purpose-built on the same harmonized, always-fresh data foundation.

Total Sales

$16.6M

Total Units

588K

Avg Price

$28

Customers

8

Active SKUs

108

Weekly Sales Trend — 2025 vs 2024

Executive Dashboard

Total sales, units, price and SKU health with a weekly trend vs last year — your daily starting point.

Learn more
Compare vs LY$ SalesUnitsUPSWLine

Total Sales

$16.6M

+4.9%

Total Units

588K

+5.2%

Avg Price

$28

-0.2%

Avg UPSW

1K

+5.2%

Active SKUs

108

2025

Customers

8

retailers

POS Performance — W1–W52

POS Analytics

Weekly point-of-sale performance with sales, units, velocity and store-level execution across every retailer.

Learn more

$ Share

18.4%

+1.2pp

Unit Share

21.0%

+0.8pp

Rank

#2

+1

Share by Category

Plush
Arts & Crafts
Building Sets
Dolls
Games & Puzzles
Action Figures

Market Share

Track share gains and losses by category, brand and retailer with winners-and-losers ranking out of the box.

Learn more

Trade ROI

3.48x

-0.1%

Incr. Vol

12.0%

+0.1pp

Sell-Thru

88.6%

-3.2pp

Avg Price

$28.31

-0.2%

Promo %

30.0%

+0.2pp

Trade Spend

$575K

+6.0%

Weekly Promo vs Non-Promo Sales

Pricing & Promotion

Trade ROI, promo depth and price-pack architecture with weekly promo vs non-promo sales.

Learn more

Impr.

11.7M

-12.1%

Clicks

493K

+50.4%

Add Cart

102K

+102%

Purchases

60K

+198%

CTR

4.2%

+1.7pp

ATC Rate

20.6%

+5.3pp

Purch Rate

59.4%

+19pp

Overall CVR

0.52%

+0.4pp

Weekly Sales by Retailer

E-Commerce & 3P Revenue Analytics

Online and marketplace performance in one view — 1P/3P revenue mix, Buy Box, conversion and seller control.

Learn more

Report title

Cactus MI Report
PDFPPT
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Choose a visualization for Weekly Sales by Retailer

Bar Chart
Line Chart
Pie / Donut
Table
Area Chart

Preview

Weekly Sales by Retailer

Reports

Create custom reports in minutes

Build a report by adding charts one at a time, each with its own filters and chart type. Save it as a template once — then reuse it with every data refresh so your decks rebuild themselves on the latest numbers.

  • Add charts one by one, each with its own filters
  • Export to PDF or PPT for category reviews and QBRs
  • Save any report as a template and reuse it every refresh
Reusable templates, always on the latest refresh
Cactus AI

Goal-driven insights at your fingertips

Cactus AI is an on-demand analyst sitting on top of every connected source. Ask in plain language and get a goal, the key insight, and the chart to back it up — then drill into the data table, share, or download in a click.

  • Grounded in your governed data, not the open web
  • Returns a clear goal, key insight, and supporting visualization
  • Switch between Visualization and Insight modes — Scenario Planning and Forecasting coming soon
Learn more
Cactus AI
Visualization Mode

Show me market share trend for the last 52 weeks by manufacturer

Market Share Trend: Last 52 Weeks by Manufacturer

  • Goal: Compare apparel market share across leading manufacturers over the latest 52 weeks.
  • Key insight: Nike leads named manufacturers at 18.8%, followed by Adidas at 13.6% and VF Corp at 10.2%; the remaining market is distributed across a long tail of apparel manufacturers.
Visualization
Chart Data table
Market share (%)Apparel · Latest 52 weeks
0%10%20%30%31.4%Others18.8%Nike13.6%Adidas10.2%VF Corp7.8%PVH6.4%Levi Strauss5.1%Ralph Lauren4%Under Armour2.7%Columbia
VisualizationInsightScenario PlanningSoonPrediction & ForecastingSoon
Built for every CPG team

Market intelligence & AI for all of CPG

Cactus MI puts self-serve analytics in everyone's hands — breaking down the analyst bottleneck so every team works from the same trusted numbers.

Salespeople using Cactus MI
Salespeople

Use data-driven insights to sell

  • Competitive performance by retailer
  • Share rankings ready for the line review
  • Sales decks built from live numbers
  • AI narratives & recommendations
Why Cactus MI

From scattered data to confident decisions

Most CPG teams own great data — it's just trapped in different tools with conflicting definitions. Cactus MI brings it together so every decision starts from the same trusted picture.

Two CPG data professionals reviewing aligned charts together

Harmonized, not just connected

Unify fragmented retail, POS, shipment, syndicated, finance, and planning data into one governed commercial view. We reconcile different taxonomies, hierarchies, time periods, product mappings, customer definitions, and KPI logic so teams stop debating the numbers and start acting on them.

See your market the way Cactus MI does

Bring your own data sources and we'll show you a unified view in a 30-minute walkthrough tailored to your categories.