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Reports

Turn insights into executive-ready presentations in minutes

Reports enables users to build professional, presentation-ready reports by combining charts, tables, AI-generated insights, and business commentary from across every Cactus Market Intelligence module. Instead of manually copying charts into PowerPoint each week, teams can create reusable report templates that automatically refresh with the latest market data.

Whether preparing for executive reviews, customer business reviews, retailer meetings, board updates, or category planning sessions, Reports transforms analytics into polished decision-ready presentations.

Report Builder
PDFPPT

Building blocks

Chart
Table
KPI
AI Insight
Commentary

Report outline

  1. 1Executive Summary
  2. 2Market Overview
  3. 3Performance Highlights
  4. 4Opportunities & Risks

Slide 3 of 12 — Performance Highlights

Weekly Sales by Retailer

Auto-refresh on
TargetAmazonWalmartKrogerCostcoOther
AI Commentary

Sales rose +4.9% vs LY, led by Amazon (+12%) and Walmart (+6%). Target softened on lower velocity — recommend a promotional reset in the next cycle.

Why it matters

Stop rebuilding the same deck every reporting cycle

Creating commercial reports often requires hours of manually collecting charts, updating numbers, writing commentary, and formatting slides. Cactus automates this process by combining live data, AI-generated narratives, and customizable layouts into professional reports that are always based on the latest information.

  1. 01How is the business performing this period?
  2. 02What changed versus last year and why?
  3. 03Which categories, brands, and retailers are driving growth?
  4. 04Where are the emerging risks and opportunities?
  5. 05What is the competitive landscape doing?
  6. 06What actions should leadership take next?
Key capabilities

Everything you need to build decision-ready presentations

Drag-and-Drop Report Builder

Create reports slide by slide using visual building blocks — no PowerPoint or spreadsheet manipulation required.

ChartsTablesKPIsScorecardsAI InsightsImagesCommentaryCustom Text

Multi-Module Reporting

Combine insights from every Cactus module into a single report to present a complete commercial story instead of isolated dashboards.

Market SharePOS AnalyticsE-Commerce PerformancePricing & Promotion3P Revenue AnalyticsCactus AI

AI-Generated Executive Commentary

Automatically generate business-ready narratives for every chart, transforming dashboards into executive conversations.

What changedWhy it happenedGrowth driversRisksOpportunitiesCompetitive movementsRecommended actions

Custom Report Templates

Save report structures for recurring business reviews and refresh them with one click using the latest data.

Weekly Business ReviewsMonthly ReviewsQBRsExecutive DashboardsRetailer PresentationsBoard PacksCategory ReviewsSales Meetings

Flexible Filtering

Apply report-wide or slide-specific filters to create highly targeted reports for different stakeholders without rebuilding content.

CategoryRetailerManufacturerBrandSub BrandSKURegionCustomerTime Period

Multiple Output Formats

Export reports in formats ready for sharing and presentation, maintaining consistent formatting and branding across every output.

PDF ReportsPowerPointExecutive BriefsPrintable Reports

Automated Report Refresh

When source data refreshes, reports automatically update — eliminating manual copy-and-paste between reporting cycles.

ChartsKPIsTablesCommentaryAI Insights

Executive Storytelling

Go beyond reporting numbers by building a logical commercial narrative that helps leadership focus on decisions, not data interpretation.

Executive SummaryMarket OverviewPerformance HighlightsOpportunitiesRisksCompetitive IntelligenceRecommended ActionsAppendix

Collaboration & Sharing

Publish reports securely across the organization so every stakeholder works from the same trusted insights.

Shared TemplatesVersion ControlScheduled DistributionRole-Based AccessBranded LayoutsSaved Report Library
AI Executive Commentary

Transform dashboards into executive conversations

Cactus AI automatically generates business-ready narratives for every chart — so leadership can focus on decisions rather than interpreting numbers.

  • What changed
  • Why it happened
  • Key growth drivers
  • Risks and opportunities
  • Competitive movements
  • Recommended actions
Built for teams

Designed for every commercial team

Reports supports presentation and review needs across the entire commercial organization.

Executive Leadership

Receive concise, AI-generated business reviews focused on strategic decisions.

Sales Teams

Prepare customer and retailer presentations with consistent, up-to-date performance data.

Category Management

Build category reviews and assortment presentations without manual chart creation.

Revenue Growth Management

Present pricing, promotion, and trade performance with supporting analytics and recommendations.

Marketing

Create campaign and brand performance reports combining digital, retail, and market intelligence.

Benefits

From hours of slide-building to board-ready in minutes

  • Reduce report preparation time from hours to minutes
  • Standardize executive reporting across the organization
  • Eliminate manual copy-and-paste into PowerPoint
  • Automatically refresh charts and KPIs
  • Generate AI-powered executive commentary
  • Combine multiple analytics modules into one report
  • Improve consistency and governance
  • Deliver board-ready presentations with minimal effort
Sources

Built from every module on the platform

  • Market Share
  • POS Analytics
  • E-Commerce Performance
  • Pricing & Promotion
  • 3P Revenue Analytics
  • Cactus AI

Build your first report in Cactus MI

See how teams turn live analytics into board-ready presentations — with AI commentary and one-click refresh built in.

Book a live demo