Understand where you win, where you're losing, and where the market is moving
Market Share provides a unified view of category, manufacturer, brand, sub-brand, and SKU performance across retailers and syndicated market data. Instead of simply reporting sales, it helps commercial teams understand who is gaining share, why it's happening, and where the next growth opportunities exist.
Powered by Circana and integrated market intelligence, Cactus transforms millions of transactions into clear competitive insights that drive better commercial decisions.
Impressions
11.7M
-12.1% vs LYClicks
493K
+50.4% vs LYAdd to Cart
102K
+102.2% vs LYPurchases
60K
+198.4% vs LYMarket share shows competitive performance — Cactus shows you why it changes
Understanding why share changes is often difficult. Cactus continuously analyzes sales, growth, competitive movement, category trends, and product performance to help your teams answer the questions that matter.
- 01Are we gaining or losing share?
- 02Which competitors are outperforming us?
- 03Which brands and categories are accelerating?
- 04What products are driving growth?
- 05Where should we focus investment next?
Everything you need to read the market — from enterprise to SKU
Enterprise Market Share Dashboard
Monitor market share across every level of your business and drill from executive summaries down to individual product performance.
Competitive Benchmarking
See exactly how your business compares — and whether competitors grow because the market is expanding or because they are taking share from you.
Winners & Losers Analysis
Automatically identify the biggest market movers so commercial discussions focus on the products that matter most.
Category Performance
Understand how every category contributes to overall market growth and identify expanding categories before competitors do.
Brand Performance
Measure brand health beyond revenue and understand which brands are outperforming — and why.
SKU Performance Intelligence
Move beyond brand-level reporting and prioritize commercial action at the product level rather than waiting for quarterly reviews.
Growth Classification
Every SKU is automatically classified based on recent market performance, so commercial teams can immediately focus on products requiring action instead of manually interpreting hundreds of reports.
Time-Based Trend Analysis
Understand whether changes are temporary or structural. Compare performance across timeframes to reveal acceleration, slowing momentum, seasonal changes, and emerging trends.
Go beyond charts
Cactus AI continuously analyzes market movements and explains what is happening in plain language. Instead of spending hours interpreting dashboards, teams receive decision-ready market intelligence.
- What changed
- Why it happened
- Which competitors are driving change
- Which products contributed most
- Which categories deserve attention
- Recommended areas for investigation
See your own market share in Cactus MI
Connect your data sources and get a governed, decision-ready share view in days, not quarters.