Back to home
Executive Dashboard

Your commercial business at a glance

The Executive Dashboard provides a unified, high-level view of business performance across sales, customers, products, and categories. Designed for executives and commercial leaders, it brings together the most important KPIs and trends into a single, interactive dashboard, enabling faster decisions without navigating multiple reports.

Whether reviewing weekly performance, preparing for leadership meetings, or monitoring business health, the Executive Dashboard delivers a clear picture of where the business stands today and where attention is needed.

Data Refresh:ScintillaL4W ending 11.02.2025

Executive Dashboard

The Toy Company — US POS Weekly Data — 52 Weeks 2025 vs 2024

L52W
FiltersCategory Sub Category Brand Customer Category Channel Manufacturer

Total Sales

$16.6M

+4.9% vs LY

Total Units

588K

+5.2% vs LY

Avg Price

$28

-0.2% vs LY

Customers

8

+0.0% vs LY

Active SKUs

108

+0.0% vs LY
Weekly Sales Trend

2025 (TY) vs 2024 (LY) — Total $ Sales

2025 (TY) 2024 (LY)
W1W13W26W39W52
Why it matters

A concise view of business performance before diving into the details

Commercial leaders need a concise view of business performance before diving into detailed analytics. The Executive Dashboard summarizes the most important commercial metrics and serves as the starting point for deeper analysis across the Cactus Market Intelligence platform.

  1. 01Are we growing faster than last year?
  2. 02Which customers are driving growth?
  3. 03Which categories and brands are outperforming?
  4. 04How are weekly sales trending?
  5. 05Where are the biggest opportunities and risks?
Key capabilities

The most important KPIs and trends in one interactive view

Executive KPI Scorecards

Monitor the health of your business through key commercial metrics with year-over-year comparisons and trend indicators.

Total SalesUnit SalesAvg Selling PriceActive SKUsCustomer CountGrowth vs Last Year

Weekly Sales Trends

Visualize how sales are evolving throughout the year and quickly identify accelerating growth, slowing demand, and seasonal shifts.

Weekly SalesYear-over-Year TrendsSeasonal PatternsGrowth Momentum

Customer Performance

Understand which customers contribute most to business growth and identify strategic accounts outperforming or requiring focus.

SalesGrowthShare of BusinessRankYear-over-Year Performance

Sales Mix Analysis

See how revenue is distributed across your product portfolio and understand which segments contribute most to revenue.

CategorySub CategoryBrandCustomerProduct Format

Top Performing Products

Highlight your best-performing brands and SKUs, identify products driving performance, and monitor emerging winners.

SalesGrowthMarket ShareProduct RankContribution to Revenue

Interactive Business Filters

Personalize every view using flexible business filters. All visualizations update instantly to focus on specific markets, customers, or segments.

CategorySub CategoryBrandCustomerDepartmentChannelManufacturerProduct FormatTime Period

Drill-Down Navigation

Move seamlessly from executive summaries to detailed analysis without losing context across the platform.

Market SharePOS AnalyticsE-Commerce PerformancePricing & Promotion3P Revenue AnalyticsCactus AI

See your commercial business at a glance

Connect your data and get a governed, executive-ready performance view in days, not quarters.

Book a live demo